Posted in Uncategorized, tagged apps, consumer panels, consumer preferences, consumer research, earn cash and prizes, focus groups, foursquare, gowalla, location based marketing, m-marketing, market opinion, market research, mobile devices, mobile marketing, online consumer panels, online coupons, online polling, online research, online retail, paid for survey, product testing, QR code, QR Tag, shopkick on August 12, 2011 |
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You won’t hear it with the human ear, but the next time you are in a big chain store, Shopkick may be calling out your name!
According to a recent article at Forbes.com, Shopkick is a location-based customer loyalty app like Foursquare or Gowalla, but with an important difference:
…it doesn’t use the phone’s GPS. Instead, Shopkick uses a different technology. It plugs in a small box inside each participating store. The box emits a high frequency sound that humans can’t hear. When the Shopkick app is opened, it recognizes the sound so that it knows that the person is actually in the store.
The bottom line is engagement. Remember a few posts ago we were talking about the difference between TV ads that are just on, shooting dumbly out into the atmosphere, versus web ads that tease you and make you click? If you click the web ad, you are already interested in the product. That’s engagement, and the same principle applies with Shopkick. You physically go into the store, you turn on the app, and you wait for the deals to come to you. And Shopkick claims a success rate of 45% that, if it’s true, is a really high number!
For now, because it requires hardware, Shopkick is mainly in large chains like Target, Best Buy, Macy’s, Disney and so on. Foursquare uses existing satellite tracking, and it is popular with smaller independent stores. But of course, they are looking into copying Shopkick’s success. Hopefully the winner will be YOU.
So have you used Shopkick? What do you think?
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Posted in Uncategorized, tagged consumer panels, consumer preferences, earn cash and prizes, location based marketing, m-marketing, market research, mobile devices, mobile marketing, online consumer panels, online research, online shopping, paid for survey, product testing, SMS, twitter on August 5, 2011 |
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Heard of location-based marketing? It’s been around for a few years, and it’s growing. And a 400 pound gorilla just entered the game!
Basically (very), in location-based marketing you sign up with a retailer somewhere in town. Using GPS or something, they know when you are physically near the place – say you are grocery shopping a mile away – and they send you a text or email with a coupon or some announcement about today’s special.
A lot of tech companies are in this field, including a start-up called The Dealmap. And Dealmap just got PAID, yo!
In a strategic no-brainer, Google has acquired The Dealmap, a startup that shows on a Google Maps-powered map just where you can find all the Groupon-like daily deals in your geographic area. Venturebeat.com
Which is great news if you love deals, and you are familiar and comfortable with Google Maps. Bad news, I guess, if you are worried that Google is taking over every aspect of the internet! What do you think?
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